examples of leaflet design

Leaflet example 1: has nice layout, bright colours and is eye catching. But it seems a bit cluttered and could be a bit hard to focus.

Example 2: nice layout as well, good colour coordination, and it looks stylish. not cluttered like example1 and that makes it easier to read.

example 3: very bad, the text is waaay to small. very cluttered and its pretty dull and boring. But on the brightside, it looks pretty, the plant like designs are pretty effective too.

example4: kind of boring, loses attention really quickly, but the title stands out from the background which is good.

Bibliography

Websites etc, where i got my information from:
http://www.intox.com/about_alcohol.asp 11/5/09
http://en.wikipedia.org/wiki/Short-term_effects_of_alcohol 13/5/09
http://www.iloveindia.com/nutrition/alcoholic-beverage-facts/effects-of-alcoholic-beverages.html 13/5/09
http://www.bupa.co.uk/health_information/html/healthy_living/lifestyle/alcohol/alcohol3.html 18/5/09
http://www.thelivercentre.com.au/development/images/Alcohol-Stages.jpg 18/5/09
http://www.alac.org.nz/YourBodyAndAlcoholOverview.aspx 10/5/09

drugs in focus a guide to alcohol and other drugs - Austrailian drug foundation 2003 26th march (leaflet) 5/5/09


Images/Tutorials/Paintbrushes:

http://keren-r.deviantart.com/art/Blood-Brushes-20739863
http://debi-chiru.deviantart.com/art/Manga-Blood-brush-set-29371497 20/5/09
(paintbrushes for photoshop, effects)

http://www.mediccast.com/blog/wp-content/uploads/2007/01/teen-drunk.jpg (drunk woman image)

http://images.google.com/imgres?imgurl=http://www.adolescent-substance-abuse.com/images/header.jpg&imgrefurl=http://www.adolescent-substance -abuse.com/myths-alcohol.html&usg=__Xw_CrgGO4PCzanbjPAk5tqCRE9s=&h=348&w=501&sz=60&hl=en&start=6&tbnid=CLV2W24tw1DSkM:&tbnh=90&tbnw=130&prev=/images%3Fq%3Dteenage%2Balcoholics%26gbv%3D2%26hl%3Den%26sa%3DG (normal person image)
27/5/09
http://timesonline.typepad.com/photos/uncategorized/2009/01/30/teenage_drinking.jpg (boy with bottle) 27/5/09
http://www.alcoholrehab247.com/uploaded_images/avondale-alcohol-rehab-792803.jpg (holding glasses) 5/6/09
http://www.thelivercentre.com.au/development/images/Alcohol-Stages.jpg the liver picture 6/6/09
http://koepaard.deviantart.com/art/Signature-tutorial-Movement-84716714 6/6/09
http://www.visualdesigncore.com/tutorial.php/photoshop/Abstract-Airbrushing/?do=tut&tut=Abstract-Airbrushing (tutorial) 8/6/09
http://www.teendrugabuse.us/teensandalcohol.html (image) 8/6/09
http://ottomann.files.wordpress.com/2009/02/jim_beam_white.jpg the bourbon bottle 7/6/09
http://psd.tutsplus.com/text-effects-tutorials/dramatic-text-on-fire-effect-in-photoshop/
Fire effect! 13/6/09

Finished Poster

this is the finished design poster for my amazing (IT) client Simon Gennard

Brief for alcohol leaflet

Tawa college counselling service would like a leaflet designed to alert teenagers to the dangers of drinking excessive alcohol

It must appeal to teenagers, and send the message



It must be bold and colourful, or eye catching to draw young peoples attention (since it is aimed for young adults/teenagers) iIt shouldnt be too long or boring since the attention span of most teenagers is short. -short and sweet, to the point. But also images should be strong and quite graphic so the message is given across more effectivley

The leaflet is a 3 fold one, it has to contain images and quotes, info and stories from teenagers

Information will come from various sources:

-books

-Magazines

-websites

-Emails

-CDs

-people

The Programmes i will be using to create this leaflet will be: Microsoft Word (infomation editing and drafting, publishing), Photoshop (effects, editing images, design of leaflet) InDesign (leaflet layout and text layout).

Design dossier evaluation

whats good:

• the background contrasts well with the text so its easier to read.
• Image of simon can be seen, the colours make it stand out (black and white image against coloured background)
• The reflection of NYC blended in well with the non reflection, and blended in well with the black background layer. also the difference in brightness/luminosity/lightning effects and colour between the reflection and original image make it stand out.

Whats not so good:

• The text clutters the poster up, making it feel difficult to read. I used a different colour for the questions, but not sure if it really goes with anything...
• there isnt enough space to fit all the text in.
• some of the text covers simon's hair...
• It looks kinda of boring because the text is just all the same.
• err....the heading looks kinda feminine....only a little bit though!
• To me the text seems kind of small as well.
• I called the background image a reflection...but its not because i accidentally flipped the image before i pasted it....so technically its not a reflection...

What I can change to make it better:

• Space out the boxes a bit more, using the space around the edges as well, use bright green so the question stands out
• Narrow down the amount of questions to the important ones only, and the introduction.
• Put different effects on the text layer to make it bolder and brighter. Use " inner glow" and "Outer shadow" and change the blending mode from normal to " diffrence" to make it more interesting.
• ....umm....im sure Simon wouldnt mind the slight femininity of the heading =D
• make the text a little bit bigger...but it might come out bigger in the actual printout.
• I cant change it because its the background layer...hopefully no one notices it...